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Most of the modules in IndiaDrive are database driven, hence advertizement slots are generally sold for (logical) sections of entire modules rather than by pages. This allows us to offer ad slots segmented by location and / or product (particular car or bike brand), giving the advertizer access to a well defined audience.
For instance, ad slots in the Used Cars modules are sold by city - so for instance, an advertizer can book Mumbai city, so his banner will show up on all pages of all Mumbai searches for used cars.
This basis (slots by city) will be followed for all the C-2-C modules - viz. Used Cars, Used Bikes, Car Rentals, Car Pooling, and all the Directory modules. (In case of Directory modules, a Priority Listing option is available - such listings will be displayed first, and in a highlighted color).
For the New Cars and New Bikes sections (the most visited sections of IndiaDrive), the basis for allotment will be by car or bike brand. So, for instance, an advertizer can book Honda City, and have exclusive visibility whenever any user (from anywhere in the country) looks up Honda City. For the dealer locator module, ad bookings can be made for particular brand for a particular city.
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